Cookie Policy - Baton Systems
Cookie Policy
This page provides comprehensive information about how we use cookies on our website to enhance your browsing experience, improve website performance, and deliver personalized content. Cookies are small text files that are stored on your device when you visit our site. They help us understand how visitors interact with our website, allowing us to offer a smoother and more efficient user experience. In the table below, you will find detailed information about each type of cookie we use, their purpose, and how long they remain on your device. We are committed to respecting your privacy and providing transparency about the data we collect through cookies. For more information on how we handle your personal data, please see our Privacy Policy.
Essential
Essential cookies are necessary for the website to function properly and cannot be switched off in our systems. They enable core functionality such as page navigation, secure access to the site, form submissions, cookie consent management, and protection against security threats. These cookies do not collect information that directly identifies you for marketing or analytics purposes and are usually set in response to actions you take, such as setting privacy preferences, logging in, or filling in forms. Without these cookies, parts of the website may not work correctly.
| Cookie ID | Purpose | Duration |
|---|---|---|
| wpconsent_preferences | This cookie is used to store the user's cookie consent preferences. | 30 days |
Statistics
Statistics cookies help us understand how visitors interact with our website by collecting and reporting information in an aggregated and anonymized form. They allow us to measure website traffic, identify popular pages, and understand how users navigate through the site. The insights gained from these cookies help us improve website performance, usability, and content relevance. The information collected does not directly identify individual users and is used solely for analytical purposes.
Google Analytics
Google Analytics is a powerful tool that tracks and analyses website traffic for informed marketing decisions.
| Cookie ID | Purpose | Duration |
|---|---|---|
| __utmz | Contains information about the traffic source or campaign that directed user to the website. The cookie is set when the GA.js javascript is loaded and updated when data is sent to the Google Anaytics server | Stored upto 6 months after last activity |
| __utmv | Contains custom information set by the web developer via the _setCustomVar method in Google Analytics. This cookie is updated every time new data is sent to the Google Analytics server. | Stored upto 2 years after last activity |
| __utmx | Used to determine whether a user is included in an A/B or Multivariate test. | Stored upto 18 months |
| _ga | Used to identify users | Stored upto 2 years |
| _gali | Used by Google Analytics to determine which links on a page are being clicked | Stored upto 30 seconds |
| ga | Used to identify users | Stored upto 2 years |
| _gid | Used to identify users for 24 hours after last activity | Stored upto 24 hours |
| _gat | Used to monitor number of Google Analytics server requests when using Google Tag Manager | Stored upto 1 minute |
| gac | Contains information related to marketing campaigns of the user. These are shared with Google AdWords / Google Ads when the Google Ads and Google Analytics accounts are linked together. | Stored upto 90 days |
| __utma | Used to identify users and sessions | Stored upto 2 years after last activity |
| __utmt | Used to monitor number of Google Analytics server requests | Stored upto 10 minutes |
| __utmb | Used to distinguish new sessions and visits. This cookie is set when the GA.js javascript library is loaded and there is no existing __utmb cookie. The cookie is updated every time data is sent to the Google Analytics server. | Stored upto 30 minutes after last activity |
| __utmc | Used only with old Urchin versions of Google Analytics and not with GA.js. Was used to distinguish between new sessions and visits at the end of a session. | Deleted when the browser session ends. |
Google reCAPTCHA
Google reCAPTCHA helps protect websites from spam and abuse by verifying user interactions through challenges.
| Cookie ID | Purpose | Duration |
|---|---|---|
| _GRECAPTCHA | Google reCAPTCHA sets a necessary cookie (_GRECAPTCHA) when executed for the purpose of providing its risk analysis. | Stored for upto 179 days |
Hubspot
Helps us analyse website traffic and manage contact forms. These cookies track visits and interactions to improve user experience and website performance.
| Cookie ID | Purpose | Duration |
|---|---|---|
| cookiePreferences | Registers cookie preferences of a user | Stored for upto 2 years |
| td | Registers statistical data on users' behaviour on the website. Used for internal analytics by the website operator. | Deleted when the browser session ends |
HubSpot
HubSpot is an all-in-one marketing, sales, and customer service platform that streamlines business growth.
| Cookie ID | Purpose | Duration |
|---|---|---|
| hs-messages-is-open | Remembers whether the chat window was open or closed during your visit. | Stored for up to 30 minutes. |
| messagesUtk | To store browser details, store performed actions on the website. | Stored for up to 13 months. |
| __hssrc | Whenever HubSpot changes the session cookie, this cookie is also set to determine if the visitor has restarted their browser. | Deleted when the browser session ends. |
| __hssc | This cookie keeps track of sessions. | Stored for upto 30 minutes |
| hubspotutk | Keeps track of a visitor's identity. It is passed to HubSpot on form submission and used when deduplicating contacts. | Stored for upto 13 months |
| __hstc | The main cookie for tracking visitors. | Stored for upto 13 months |
| hs_languidgewitch | Saves the visitor's selected language choice when viewing pages in multiple languages. | Stored for upto 2 years |
| hs-membership-csrf | Ensure that content membership logins cannot be forged. | Deleted when the browser session ends. |
| __hsmem | It is set when visitors log in to a HubSpot-hosted site. | Stored for upto 1 year |
| hs-messages-hide-welcome-message | Prevents the chat widget welcome message from appearing again for one day after it is dismissed. | Stored for upto 24 hours |
| __hs_notify_banner_dismiss | Records when a notification or consent banner has been dismissed. | Stored for up to 180 days |
| hs_ab_test | Ensures visitors consistently see the same version of a page during A/B testing | Deleted when the browser session ends. |
| hubspotapi | Allows the user to access the app with the correct permissions. | Stored for upto 7 days |
| __hs_gpc_banner_dismiss | This cookie is used when the Global Privacy Control banner is dismissed. | Stored for upto 180 days |
| __hs_initial_opt_in | Prevents the banner from always displaying when visitors are browsing in strict mode. | Stored for upto 7 days |
| __hs_cookie_cat_pref | Records the categories a visitor consented to. | Stored for upto 6 months |
| __hs_do_not_track | Set to prevent the tracking code from sending any information to HubSpot. | Stored for upto 13 months |
| hubspotapi-csrf | This is used for CSRF prevention - preventing third party websites from accessing your data. Expires after a year. | Stored for upto 1 year |
| __hs_opt_out | Used by the opt-in privacy policy to remember not to ask the visitor to accept cookies again. | Stored for upto 13 months |
| hubspotapi-prefs | This is used with the hubspotapi cookie to remember whether the user checked the 'remember me' box (controls the expiration of the main cookie's authentication). | Stored for upto 1 year |
Vimeo
Vimeo is a video hosting platform for high-quality content, ideal for creators and businesses to showcase their work.
| Cookie ID | Purpose | Duration |
|---|---|---|
| continuous_play_v3 | Used to keep track of whether continuous play is on or not for a user | Stored for upto 2 years |
| sd_identity | Collects analytical tracking information about videos and enables the player to function properly. | Stored for upto 2 years |
| sd_client_id | Collects analytical tracking information about videos and enables the player to function properly. | Stored for upto 2 years |
| vuid | This first party cookie created by Vimeo is used to assign a Vimeo Analytics unique id. | Stored for upto a minute |
| Player | This first party cookie created by Vimeo is used to remember user’s player mode preferences. | Stored for upto a minute |
Marketing
Marketing cookies are used to deliver content and advertisements that are relevant to you and your interests. They help us measure the effectiveness of our marketing campaigns and may be set by us or by third-party advertising partners. These cookies can track visitors across websites and build a profile of interests to show relevant ads on other platforms. They are also used to limit the number of times you see an advertisement and to measure campaign performance.
Google Tag Manager
Google Tag Manager simplifies the management of marketing tags on your website without code changes.
| Cookie ID | Purpose | Duration |
|---|---|---|
| cookiePreferences | Registers cookie preferences of a user | 2 years |
| td | Registers statistical data on users' behaviour on the website. Used for internal analytics by the website operator. | session |
Cookie Policy
For more information, see our Privacy Policy and Cookie Policy.